|
All About Buyer Agency
Why a special section on Buyer Agency?
Many visitors to our Web Site, in their search for a property, pass by some of the most important information in it--the discussion on
agency. They, like many home buyers before them, believe that the Agent with whom they are working--sometimes on a daily basis--represents them and their interests. Without certain disclosures, this definitely is not the case.
The Agent, unless specifically disclosed otherwise, represents the seller in any transaction for the sale of a home. It is that Agent's fiduciary duty (where their loyalty lies) to protect the seller's position at all times.
Buyer's Agency, however, is an option available to you. Simply put, it allows the Agent with whom you are working to be your representative and to put your interests above all others.
Example 1: You see a house advertised in the newspaper, a home magazine, or the Internet. You contact the Listing Agent (this is who will be advertising the home) and make an appointment to see the house.
The Agent is friendly, informative, and tells you what you believe to be everything about the house.
The Agent represents the seller, not you.
Example 2: You are working with an Agent, who shows you 25 different homes over 3 weekends. The Agent knows all
your children and pets by name, as well as all of your personal likes and dislikes, but does not offer Buyer Agency. You feel comfortable with the Agent, revealing important personal information. Without Buyer Agency, "your" Agent represents, and owes loyalty to, each and every one of those 25 sellers--not you.
If you are represented by a Buyer's Agent, some of the potential benefits include:
-
Your agent can develop a CMA (Comparable Market Analysis), revealing at what price similar properties in the area have been listed for and sold for.
-
Your agent can reveal to you any information about the seller that your Agent has been able to ascertain. This may include reasons for selling, potential concessions, or other information that may be to your advantage.
-
Information about property value trends that may influence your decision about a certain area can be relayed to you.
Hire the professional top team of Lea & Leon Johnson to represent you with your new home,
estate or property purchase. Their loyalty to you is 100%.
There is no cost to you as the buyer.
Lea & Leon Johnson
Prudential Malibu Realty
310-317-1703 Office Direct
800-219-1598 Pager
e-mail: lea@welcometomalibu.com
leon@welcometomalibu.com
|